The first sample I am analyzing is the cover of the winter edition of Modern in Denver, wIth William Logan as the editor. The audience of this magazine seems straightforward. From the title you would guess that this magazine is specifically made for people interested in modern architecture, who live in Denver, Colorado. But that is only their primary audience, MID states on their website that they also strive to discuss architecture from all over, and not be limited to their namesake.

“We celebrate modern design and living in Colorado. But we balk at the walls of limitation that a title constructs! We’re much more than a magazine. MID is also a platform for discussing and exploring outside-the-box ways of living that are inspired by modern design and practices.” (Modern in Denver)

MID states on their website that the purpose of their magazine is to inspire and open up their audience to the world of modern architecture in an effort to enrich their communities.

“MID also introduces our local audience to a worldview of design, architecture and lifestyle that we hope will influence and enrich our evolving community.” (Modern in Denver)

This edition of Modern in Denver was published in winter of 2021. It can be found either in person as a physical print, or online as a digital pdf. It takes the typical form of a magazine and general physical print (vertical orientation, either paper or digital, etc.).

My second sample is from Ocean Modern’s only edition, made by John Lamkin. Lamkin states that his magazine is meant for any who feel ‘stifled by everyday life’. Those who are interested in architecture, or even just art in general, and typically those who either don't live near the coast themselves, or who do but have yet to truly reflect on it.

“Ocean Modern Home is a lifestyle brand and publication that seeks to inspire others by showcasing some of the best in modern and contemporary designs located throughout various coastal areas” (Lamkin 4)

His purpose in publishing this magazine was to inspire his audience with the Ocean Modern is available online; This publication is inspired both by Visual Acoustics, and by its context. Lamkin states in the publication that his time spent in lockdown during 2020 was what caused him to reflect and develop this idea. In the midst of this period of adversity, I found myself with time to truly reflect on what matters most. I spent several days going through my personal journals reviewing ideas and visions that I had recorded over the years. One vision that stood out from the rest was what you are now encountering in Ocean Modern magazine and website.

My third and final sample is the winter edition of Residential Design, edited by S. Claire Conroy. Residential Design states on their website that their magazine is made for designers and architects. It is made for people involved in the actual process instead of simply admiring the end result.

“We’re here to fuel that passion and to provide the high-level, substantive information you need to make your clients’ individual dreams come true. We believe that “design” isn’t just a noun, it’s a verb—an ongoing effort among all the pros involved in a custom residential project.” (Residential Design)

The purpose of Residential Design is to be a source of inspiration and a source of tips & developments concerning the actual process of designing a space of residence.

“We’re committed to providing indispensable insight and expert guidance into the practice of residential architecture and construction” (Residential Design)

RD is available both online and as a physical print.